Assisted Reproductive Technology or ART is the technology used to achieve pregnancy in procedures including fertility medication, artificial insemination, in vitro fertilisation (IVF) and surrogacy. It is a booming industry with a worldwide market predicted to exceed €18 billion by 2020. Together with Spain, Greece is considered a pioneer country in terms of creating specialised medical infrastructure and an environment conducive to fertility treatment (mild weather, relaxation facilities etc.).

Greece is becoming an internationally recognised hub for IVF treatments, with an ample number of physicians and paramedical staff,  favourable legislation, and fertility procedures which cost a quarter of that in other countries. 

Europe leads the world in the number of ART procedures performed, initiating about 55% of all treatments. The founder of a Greek clinic in Athens says a quarter of his patients is now from abroad and come from as many as 34 countries