One of the greatest challenges for young entrepreneurs and producers in Greece today is how to broaden the distribution of their innovative products within Greece and enter markets abroad.
Yoleni's, the largest online delicatessen in Greece, has paved the way! With over 1,200 products from 110 Greek producers, shipment to the EU and the United States and 60% of its sales delivered abroad, Yoleni’s is more than an online deli: it’s the way an online deli ought to operate.
Winner of the 2015 Hellenic Entrepreneurship Award, Yoleni’s aims to have the world explore and get to know the beneficial properties attributed to the Mediterranean Diet, as well as become the world's leading company in the online food market.
The products include some of the best regional Greek foods on the market today, from Kozani saffron and Cretan Snails to tomato paste from Santorini. All items are accompanied with background information on the producer and the region where the item is cultivated and produced, while product details go beyond ingredients to include ways to prepare or serve the food. The fact that it works directly with producers enables the company to keep their prices competitive.
Meanwhile, a different on-line platform called ebloko constitutes a cooperative venture of Greek producers to place, promote and sell their products without market intermediaries.
The initiative has begun to attract the attention of small groceries and individuals outside Greece with France, Germany, Sweden and Britain being the main markets where ebloko products are currently delivered.